WRITE YOUR CASE for SUPPORT

Harold J. Seymour, a leading architect of American fundraising, wrote in Designs for Fund-Raising, that the case for support “should aim high, provide perspective, arouse a sense of history and continuity, convey a feeling of importance, relevancy, and urgency, and have whatever stuff is needed to warm the heart and stir the mind.”

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That seems like an undaunting task to write; a task professional fundraisers need to undertake every year. What is your organization’s case for support? The ultimate document that answers the question: Why should a donor support your organization?

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This webinar will walk attendees through the process to understand the importance of the Case, how a Case is used, and the critical elements of the Case.

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Attendees will have the opportunity to begin writing their organization’s Case and to submit their case for review.

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Take-Aways

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1) Understand the value of a Case and how it is used

2) Learn the critical elements in a Case for Support

3) Discover the value in testing your Case

4) Outline of YOUR Case for Support

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Presented by Diana V. Hoyt, 35 year veteran of fundraising and author of Formula for Fundraising.

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