FUNDRAISING SUCCESS … PLANNING IS EVERYTHING is a WORKBOOK
designed to guide you, the nonprofit professional or volunteer, through the process of
writing a data-driven, donor-centered strategic fundraising plan.

Successful fundraising requires having a written fundraising plan. You begin with simple
data analytics and knowing the donors attached to those numbers. Using the data, the
next step is to determine strategies that will enable the organization to reach its
fundraising goal. Each measurable strategy will have goals, also measurable, specific
activities to accomplish the goals, accountability, and a timeline. Success is in the
planning.