FUNDRAISING SUCCESS … PLANNING IS EVERYTHING is a WORKBOOK designed to guide you, the nonprofit professional or volunteer, through the process of writing a data-driven, donor-centered strategic fundraising plan.

Successful fundraising requires having a written fundraising plan. You begin with simple data analytics and knowing the donors attached to those numbers. Using the data, the next step is to determine strategies that will enable the organization to reach its fundraising goal. Each measurable strategy will have goals, also measurable, specific activities to accomplish the goals, accountability, and a timeline. Success is in the planning.