Looking Through the Rearview Mirror
August begins the onslaught of blogs and articles regarding Giving Tuesday and Year-End Giving. Both are very important to most...
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Diana Hoyt
- Jun 6
- 3 min
Where Do You Find New Donors?
That is an interesting question: where do you find new donors? It is a question I am often asked. Whether you are a new nonprofit or you...
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Diana Hoyt
- Apr 20
- 3 min
Imagine Surpassing Your 2023 Fundraising Goals
The nonprofit media recently confronted us with the news that, according to the Fundraising Effectiveness Project, giving fell in the...
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Diana Hoyt
- Dec 5, 2022
- 4 min
Let's Get Engaged
There was a time when nonprofit stewardship was all about the money. How was the money managed? Was it used for the purpose for which it...
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Diana Hoyt
- Sep 20, 2022
- 3 min
Creating a Donation Page that Entices Donors to Give
I just finished reading Jim Eskin’s newsletter, Stratagems. If you don’t already receive it, go to eskinfundraisingtraining.com and add...
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Diana Hoyt
- Aug 5, 2022
- 3 min
Have Fundraisers Conditioned Donors to Give in December?
Let’s look ahead. It is January 1, 2023. The fundraising year has started. You have a case for support, a fundraising plan, goals, and...
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Diana Hoyt
- Jun 6, 2022
- 3 min
Six Ways to Secure Even More Corporate Charitable Donations
As reported in Giving USA, over the past decade, corporate support nationwide has only been 4–6% of all charitable giving. Compare...
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Diana Hoyt
- May 23, 2022
- 3 min
Did you know that Billions of dollars are left unclaimed?
Yes, Billions! In fact, anywhere from 5 to 10 billion is left unclaimed. That is a pretty startling amount. Corporate matching funds are...
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Diana Hoyt
- May 9, 2022
- 3 min
Do You Have to Die to Be Remembered?
The word tribute means to honor, praise, or acknowledge. Most people think of tribute gifts as memorial gifts. In other words, YES, you...
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Diana Hoyt
- Apr 26, 2022
- 3 min
Acquire, Renew, and Upgrade
During a recent webinar I attended, one of the participants said, “Isn’t that all there is to fundraising – acquire, renew and upgrade?” ...
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Diana Hoyt
- Mar 29, 2022
- 4 min
Don't Ignore Them: Who are all those non-donors in your database?
Non-donors are in every database. The organization may have been given a list from a board member who wanted their friends, family, or...
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Diana Hoyt
- Mar 7, 2022
- 2 min
Expressing Gratitude: Writing a Donor Recognition Policy
To launch a successful fundraising program, an organization should have created a number of documents including the Case for Support,...
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Diana Hoyt
- Feb 10, 2022
- 4 min
Advice You Can Use to Manage Lapsed Donors
It is a fact that most nonprofit organizations do not have a plan to keep their donors. Organizations do not plan on losing them; they...
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Diana Hoyt
- Jan 10, 2022
- 1 min
6 Tips to a Great Fundraising Database
The keys to a great database are accuracy and consistency. 01 CREATE A SYSTEM Create a system for gathering information that is...
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Diana Hoyt
- Dec 22, 2021
- 3 min
5 Tips for Donor Retention in 2022
1. Make Sure Your Thank You is Prompt, Personal and Impactful The process of building relationships starts with the very first gift. As...
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Diana Hoyt
- Dec 8, 2021
- 3 min
Are Your Donor Retention Numbers Up to Speed?
This morning I received a solicitation email from an organization that I have previously made charitable contributions to. The email...
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Diana Hoyt
- Oct 5, 2021
- 3 min
The Miracle of Fundamentals
Okay, so the past few years have been bumpy and mind-numbing. I continually believe, however, that the glass is half-full. People are...
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Diana Hoyt
- Aug 11, 2021
- 4 min
3 Steps to Launch a Major Gifts Initiative
With a lot of trepidation, your organization has decided to launch a major gifts initiative as part of your annual campaign. The reality...
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Diana Hoyt
- Jul 12, 2021
- 3 min
So, What’s in Your Database?
We have all heard many times the importance of data. With large companies, the term “big data” is often used. Businesses use data to...
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Diana V Hoyt
- Jun 11, 2021
- 5 min
Where Have Your Donors Gone?
In February 2004, almost two years before the Association of Fundraising Professionals (AFP) and the Urban Institute joined forces to...
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